34 win gold Midas award for Whipping The Cat B2B direct mail concept

Midas Awards

2013-winners

MIDAS AWARDS WORLD’S BEST FINANCIAL ADVERTISING ANNOUNCES 2013 SHORTLIST

USA leads with 61 Shortlisted entries, followed by South Africa, Turkey, and Australia

New York, NY – December 3, 2013

The Midas Awards World’s Best Financial Advertising™ announced the Shortlist for the 2013 competition. The Midas Grand Jury of 30 international client and agency leaders from financial creative and marketing disciplines, including 9 judges participating in a live session in New York selected the Shortlist from entries submitted from 21 countries.

“This year marked the Midas Awards first live, collaborative judging session—which, combined with online judging sessions, allowed entries to be reviewed by prominent client and agency leaders around the globe, the people who set the standard for financial marketing excellence,” said Alisun Armstrong, executive director, Midas Awards. “The choices of a jury of this caliber provide a true worldview of the best of advertising and corporate communications in the international financial community and reveal the creativity and innovation demonstrated in this very specific market.”

Social media campaigns were at the forefront this year with multiple entries achieving Shortlist status for the following brands: Absa, Akbank, Banamex, Capital One, Carvalho Hosken, Deloitte, MasterCard, Prudential, and Visa. Direct Mail and Interactive entries tied for domination of the Shortlist followed by Digital and Guerrilla campaigns.

Inventive and compelling Collateral campaigns were in the spotlight at this year’s live judging sessions. Shortlisted entries include: “Karva Chauth” M&C Saatchi Direct & Digital Communications India for client Birla Sun Life Insurance, which drew attention to a romantic traditional festival and the need for life insurance; “Whipping the Cat” from 34 South Africa that very literally defined a law firm’s  ‘tailored’ legal solutions; and “The Mailing That Brings Satisfaction” from Publicis Frankfurt for client Commerzbank, featuring an invented chocolate brand for a delicious-smelling direct mail campaign.