The Entreprenurial Edge

CNBC Africa

Innovative legal services for businesses

Article in Bizcommunity Online Publication

Being in business means that at some time or the other you are going to need legal assistance, if only from a governance and compliance point of view. However, having to consult with a lawyer can be somewhat stressful and intimidating, let alone daunting with the unknown expense it often brings. From individuals to large corporates, legal advice is often imperative and yet frequently simply impossible when considering budget. Lawyers are often seen as unaccommodating in their service offering, with their frightening billable hours and set legalistic ways of doing things that really mean the client has to adapt to their way of doing business rather than having legal assistance that fits neatly into how they do business and, importantly, stays within their budget. Fixed-fee services Graeme Wilson, CEO and founder of Whipping the Cat, says this is why they offer fixed-fee commercial legal services based on an innovative business model that focuses on accessibility and ease of use. “We are driven by customer satisfaction and not hours worked,” says Wilson. “Unlike other firms where you might have a relative idea of what your final invoice will be because they will tell you their hourly rate and estimate the...

Changing the way we consult with lawyers

Article in BizNis Africa and Polity Online Publications

Being in business, whether as a fortune 500 company or one-man-show, means that at some time or the other, you are going to need legal assistance, if only from a governance and compliance point of view.  However, having to consult with a lawyer can be somewhat stressful and intimidating, let alone daunting with the unknown expense it often brings.  From individuals to large corporates, legal advice is often imperative and yet frequently simply impossible when considering budget. Lawyers are often seen as unaccommodating in their service offering, with their frightening billable hours and set legalistic ways of doing things that really mean the client has to adapt to their way of doing business rather than having legal assistance that fits neatly into how they do business and, importantly, stays within their budget. Which is why CEO and founder of Whipping the Cat, Graeme Wilson, says they offer fixed-fee commercial legal services based on an innovative business model that focuses on accessibility and ease of use. “We are driven by customer satisfaction and not hours worked”, says Wilson. “Unlike other firms where you might have a relative idea of what your final invoice will be because they will tell you...

34 win gold Midas award for Whipping The Cat B2B direct mail concept

Midas Awards

MIDAS AWARDS WORLD’S BEST FINANCIAL ADVERTISING ANNOUNCES 2013 SHORTLIST USA leads with 61 Shortlisted entries, followed by South Africa, Turkey, and Australia New York, NY – December 3, 2013 The Midas Awards World’s Best Financial Advertising™ announced the Shortlist for the 2013 competition. The Midas Grand Jury of 30 international client and agency leaders from financial creative and marketing disciplines, including 9 judges participating in a live session in New York selected the Shortlist from entries submitted from 21 countries. “This year marked the Midas Awards first live, collaborative judging session—which, combined with online judging sessions, allowed entries to be reviewed by prominent client and agency leaders around the globe, the people who set the standard for financial marketing excellence,” said Alisun Armstrong, executive director, Midas Awards. “The choices of a jury of this caliber provide a true worldview of the best of advertising and corporate communications in the international financial community and reveal the creativity and innovation demonstrated in this very specific market.” Social media campaigns were at the forefront this year with multiple entries achieving Shortlist status for the following brands: Absa, Akbank, Banamex, Capital One, Carvalho Hosken, Deloitte, MasterCard, Prudential, and Visa. Direct Mail and Interactive...

African legal awards 2013 – Finalist in the innovation category

Excerpt from Legal Week Article

Legal Week’s inaugural African Legal Awards paid tribute to the best and brightest law firms and in-house teams on the continent. Two hundred lawyers gathered at the African Legal Awards in October to celebrate the achievements of the continent’s leading business lawyers. The ceremony was hosted by Legal Week in association with the Corporate Lawyers Association of South Africa (CLASA) and featured leading South African investigative journalist Derek Watts in the role of master of ceremonies. There were 16 categories at the event, which was held at La Toscana Montecasino in Johannesburg. The awards recognised outstanding performances by individuals, teams, legal departments and law firms. Innovation Award Winner LIPCO Finalists Anglo American • Fairbridges • Growthpoint Properties • International Lawyers for Africa • Webber Wentzel • Whipping the...

Whipping the Cat wil goedkoper, “pasgemaakte” regsdienste lewer

Beeld

Kaapstad. – Aan die einde van DreamWorks Animation se Bee Movie vra ’n koei die by of sy kollega, die muskiet, ook ’n prokureur is. Die muskiet antwoord geesdriftig: “Mevrou, ek was nog altyd ’n bloedsuiende parasiet – ek het nog net die tas gekort!” Regskoste is die soort uitgawes waaraan ondernemings langtand betaal. Daarom het Graeme Wilson, ’n prokureur van Mowbray, Whipping the Cat begin om bekostigbare korporatiewe regsdienste aan ondernemings te lewer. “Whipping the Cat” verwys na die gebruik van kleremakers in die 1800’s in Engeland om van dorp na dorp te gaan en pasgemaakte klere vir mense te maak. Die gevestigde kleremakers in Saville Row, Londen, het met dié woorde verwys na die klomp wat weggebreek het om hul eie ding op die platteland te gaan doen. Wilson sê Whipping the Cat wil ’n goedkoop alternatief vir gevestigde regsfirmas wees deur ’n vaste tarief te hef pleks van ’n uurlikse tarief. Die onderneming gebruik tegnologie en die internet om doeltreffend, toegankliker en verbruikersvriendelik te wees. Die onderneming fokus op sake-tot-sake-regsake soos handelsreg, advies, kontrakte en werknemerverwante sake. Volgens Wilson het hul navorsing getoon baie kleinsakeondernemings gebruik nie regsdienste nie weens die hoë koste. “Hulle vat eerder...

Fixed fee legal advice for your business

Article in Your Business Magazine

The sound of a traditional law firm’s fee clock notching up billable hours can be daunting. Every business requires high quality legal advice from time to time, but few can justify having an open-ended legal budget. New commercial law consultancy, Whipping the Cat, is poised to disrupt the status quo of the traditional, high cost legal industry by becoming a fixed costs legal partner for businesses of any size. The boutique consultancy has this week announced the launch of its fixed-fee commercial legal services, aimed primarily at modern small- to medium-sized businesses. Through the use of technology and the employment of an outsourced legal consulting model, Whipping the Cat promises to minimise overheads and slash costs for clients, while providing high quality, skills-based legal services. All services will be quoted for upfront and billed on a fixed fee basis; enabling clients to budget for their annual legal spend. This is a first for the South African commercial law sector, where legal advisory outsourcing and a fixed fee business model are virtually unheard...

34 develops attention-grabbing brand concept for new legal trailblazer, Whipping the Cat

Article in BizCommunity Online Publication

Leading below-the-line agency 34 has developed the brand for the game-changing new commercial law advisory service, Whipping the Cat. Whipping the Cat, which has just launched its new offering, aims to shake up the traditional, high-cost legal industry by becoming a fixed-cost legal partner for businesses of any size. “When Graeme told us about this great new idea for ‘tailoring’ solutions to fit business needs, we immediately researched bespoke tailoring,” said Richard Philips, ECD at 34. “Pushing aside all the obvious ideas, we discovered that bespoke tailors, wanting to leave their master tailor and spread their wings beyond Savile Row, would travel, village to village, meeting the tailoring needs of clients who couldn’t afford the high prices of Savile Row and wanted the convenience of quality goods and services on their doorstep. During their travels, these tailors would often be exposed to new ideas and practical designs which they incorporated into their work. The end result was a quality tailor-made garment, delivered quickly and conveniently. This practice was coined as ‘Whipping the Cat’.” “We knew we’d found the perfect analogy, brimming with rich creative material, and luckily Graeme recognised the need to really push the boundaries if this new...

Trailblazer Whipping the Cat to answer demand for transparent fixed-fee legal services

Article in MyPR Online Publication

Commercial law advisors Whipping the Cat are poised to disrupt the status quo of the traditional, high cost legal industry by becoming a fixed cost legal partner for businesses of any size. The boutique consultancy has this week announced the launch of its fixed-fee commercial legal services, aimed primarily at modern small- to medium-sized businesses, and also catering to the outsourcing needs of larger corporates. Offering a fresh new approach to commercial law through its pre-determined billing model, Whipping the Cat will provide a wide range of corporate legal services. These include: intellectual property advice; the drafting and vetting of contracts such as leases, business terms, license agreements, distribution agreements, franchise agreements, service contracts and teaming agreements and all employment-related matters. All services will be quoted for upfront and billed on a fixed fee basis, enabling clients to budget for their annual legal spend. This is a first for the South African commercial law sector, where legal advisory outsourcing and a fixed fee business model are virtually unheard of. “Every business requires high quality legal advice from time to time, but unless you have an open-ended legal budget – which few businesses do – the sound of a traditional...

Whipping the Cat transforms pre-determined billing model

Article in BizCommunity Online Publication

Commercial law advisors Whipping the Cat announced this week the launch of its fixed-fee commercial legal services. The offering is aimed primarily at small- to medium-sized businesses, while also catering to the outsourcing needs of larger corporates. Offering a new approach to commercial law through its pre-determined billing model, Whipping the Cat provides a range of corporate legal services. These include: intellectual property advice; and the drafting and vetting of contracts such as leases, business terms, license agreements, all employment-related matters; distribution agreements, franchise agreements, service contracts and teaming agreements. All services are to be quoted for upfront and billed on a fixed fee basis. “Every business requires high quality legal advice from time to time, but unless you have an open-ended legal budget – which few businesses do – the sound of a traditional law firm’s fee clock notching up billable hours can be daunting,” says Whipping the Cat founder and CEO, Graeme Wilson. 24-hour access Depending on business size and options selected, clients will be given 24-hour access to online templates, tool kits and a library of information, to empower them to complete contracts and find answers to legal questions specific to their business. In conjunction with...