The Entreprenurial Edge

CNBC Africa

34 develops attention-grabbing brand concept for new legal trailblazer, Whipping the Cat

Article in BizCommunity Online Publication

Leading below-the-line agency 34 has developed the brand for the game-changing new commercial law advisory service, Whipping the Cat. Whipping the Cat, which has just launched its new offering, aims to shake up the traditional, high-cost legal industry by becoming a fixed-cost legal partner for businesses of any size. “When Graeme told us about this great new idea for ‘tailoring’ solutions to fit business needs, we immediately researched bespoke tailoring,” said Richard Philips, ECD at 34. “Pushing aside all the obvious ideas, we discovered that bespoke tailors, wanting to leave their master tailor and spread their wings beyond Savile Row, would travel, village to village, meeting the tailoring needs of clients who couldn’t afford the high prices of Savile Row and wanted the convenience of quality goods and services on their doorstep. During their travels, these tailors would often be exposed to new ideas and practical designs which they incorporated into their work. The end result was a quality tailor-made garment, delivered quickly and conveniently. This practice was coined as ‘Whipping the Cat’.” “We knew we’d found the perfect analogy, brimming with rich creative material, and luckily Graeme recognised the need to really push the boundaries if this new...

Trailblazer Whipping the Cat to answer demand for transparent fixed-fee legal services

Article in MyPR Online Publication

Commercial law advisors Whipping the Cat are poised to disrupt the status quo of the traditional, high cost legal industry by becoming a fixed cost legal partner for businesses of any size. The boutique consultancy has this week announced the launch of its fixed-fee commercial legal services, aimed primarily at modern small- to medium-sized businesses, and also catering to the outsourcing needs of larger corporates. Offering a fresh new approach to commercial law through its pre-determined billing model, Whipping the Cat will provide a wide range of corporate legal services. These include: intellectual property advice; the drafting and vetting of contracts such as leases, business terms, license agreements, distribution agreements, franchise agreements, service contracts and teaming agreements and all employment-related matters. All services will be quoted for upfront and billed on a fixed fee basis, enabling clients to budget for their annual legal spend. This is a first for the South African commercial law sector, where legal advisory outsourcing and a fixed fee business model are virtually unheard of. “Every business requires high quality legal advice from time to time, but unless you have an open-ended legal budget – which few businesses do – the sound of a traditional...

Whipping the Cat transforms pre-determined billing model

Article in BizCommunity Online Publication

Commercial law advisors Whipping the Cat announced this week the launch of its fixed-fee commercial legal services. The offering is aimed primarily at small- to medium-sized businesses, while also catering to the outsourcing needs of larger corporates. Offering a new approach to commercial law through its pre-determined billing model, Whipping the Cat provides a range of corporate legal services. These include: intellectual property advice; and the drafting and vetting of contracts such as leases, business terms, license agreements, all employment-related matters; distribution agreements, franchise agreements, service contracts and teaming agreements. All services are to be quoted for upfront and billed on a fixed fee basis. “Every business requires high quality legal advice from time to time, but unless you have an open-ended legal budget – which few businesses do – the sound of a traditional law firm’s fee clock notching up billable hours can be daunting,” says Whipping the Cat founder and CEO, Graeme Wilson. 24-hour access Depending on business size and options selected, clients will be given 24-hour access to online templates, tool kits and a library of information, to empower them to complete contracts and find answers to legal questions specific to their business. In conjunction with...