On 8 September, Whipping the Cat (www.whippingthecat.com) was named the continent’s best small law practice at the African Legal Awards ceremony in Johannesburg. The awards recognise exceptional achievement within the African legal community in the last year. Receiving the title of African Law Firm of the Year – Small Practice is a nod to the significant growth of Whipping the Cat – which has been in operation for just four years – and its impact on the industry.


Whipping the Cat’s entrepreneurial CEO, Graeme Wilson, founded the company in 2013 to offer an alternative to the services of traditional law firms. Whipping the Cat’s unusual name has its origin in the tailoring industry, which was disrupted by tailors breaking away from the traditional, high-end Savile Row. The company’s equally unusual billing model of fixed fees, agreed upfront, is a challenge to the traditional practice of hourly billing. Today it is a well respected NewLaw firm which enjoyed fee income growth of 45 per cent in the 2017 financial year.


Wilson’s game-changing approach to offering legal services has seen Whipping the Cat rack up an extensive clientele. The company has proved a valuable partner to SMEs as they navigate the legal landscape and the challenges presented while growing their business.


Wilson believes Whipping the Cat has achieved recognition as Africa’s best small law practice in four short years by successfully answering market needs and differentiating itself from peers within an industry under pressure to innovate.


For more information, visit www.whippingthecat.com